by Cassie Divine - May 5, 2009
What’s the source of innovation?
In many cases, it’s application, not invention. That’s the opinion our founder Scott Cook shared today while speaking to a global employee audience this morning.
Scott’s remarks came at our annual Create the Offering Forum which brings together Intuit engineers, product managers and experience designers to learn and share best practices on the best and fastest ways to get products that address important problems or pain points into our customers’ hands.
Scott focused on two things innovative, entrepreneurial teams do to move fast to address customer problems. One is to adopt or adapt technology and best practices from others. To kick off that portion of the speech he showed the first 22 seconds of this interview with Steve Jobs.
The second story focused on a fearless product development leader, Sunondo, who led a team effort to create the Intuit Community by combining the best of TurboTax Live Community with a few of our existing online small business communities. The result: small businesses can ask or answer questions and share best practices on a wide range of topics important to their businesses.

In both cases the teams kept their focus on solving the important problem and found that applying existing stuff from inside and outside the company could help them move quickly.
Small businesses have a number of innovation advantages that enable them to more readily identify opportunities, quickly react to changing conditions and remain competitive. But big or small, entrepreneurs and innovators should look for technology or best practices from others to get to the finish line faster.
As Steve Jobs said in the video, good artists borrow, great artists steal.
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I’m really proud to see Sunondo here! He’s an inspiring engineer and leader, and its’ great to see his hard work recognized.
See how some other entrepeneurs and brands have done it in the past year, then adapt/adopt again - http://www.trendwatching.com/briefing
Good artists borrow, great artists steal is one of my favorite quotes - primarily because Picasso never said it. Or if he did there is no record.
Nor did TS Elliot say “good poets borrow, great poets steal.” What he did say was “immature poets imitate; mature poets steal.”
But the concept of borrowing/adapting from others is excellent.