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The Power of Suggestion: Customer Interaction that Works

by Dina DiNucci

If you’ve opened a business, you’ve experienced it.  “YOU SHOULD ….serve sandwiches, paint your walls a different color…”and so on.   Plenty of well-meaning friends and customers volunteer their advice on things you should do to improve your business.  When you’re first starting out, the more suggestions - the more you wonder if you’re doing ANYTHING ...

Finding Allies in Your Business Community

by Dina DiNucci

In more prosperous times, businesses were advised to budget a good amount of money for marketing. During this economic downturn I have learned that while businesses scrape by, money for marketing is scarce and many innovative business owners are learning to reach out to fellow small businesses as a new low to no-cost method to ...

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